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Paid Social
Agency Manchester

As social media continues to grow as a key channel for businesses to reach their target audience, paid social media advertising has become an essential tool in any digital marketing strategy. We are a Manchester-based paid social agency that helps businesses maximise the potential of social media advertising to increase brand awareness, deliver leads, and generate revenue.

Want to target key decision makers within FTSE 500 companies?

We can
do that

Want to target 18-25 year olds that are in the market for their first home?

We can
do that

How about reviving your old sales leads into new customers?

We can
do that

What is social
media advertising?

Social media advertising refers to the use of ads on social media platforms to promote products, services, or content to a target audience. With billions of people using social media every day, it presents a huge opportunity for businesses to reach their target audience at scale.

Social media advertising allows businesses to reach people who are interested in their products or services and delivertargeted ads to them based on their demographics, interests, behaviours, and more. 

 Paid social ads come in various formats, including sponsored posts, display ads, video ads, and carousel ads, among others.

Paid social ads can be used to achieve a variety of marketing objectives, such as increasing brand awareness, driving traffic, generating leads, and increasing sales.

A range of
platforms.

At MountDigital, we work with a range of social media platforms to deliver the best possible results for our clients. Some of the most popular social media platforms for paid social media advertising include:

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Facebook

With over 2.8 billion active users, Facebook is one of the most popular social media platforms for advertising. Facebook offers a range of ad formats, including image ads, video ads, carousel ads, and more, allowing businesses to create engaging ads that drive results.

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Instagram

Instagram is another popular social media platform for advertising, particularly for businesses with a visual element to their product or service. With over 1 billion monthly active users, Instagram offers a range of ad formats, including image ads, video ads, carousel ads, and stories ads.

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LinkedIn

LinkedIn is a professional networking platform that offers a range of advertising options, including sponsored content, sponsored InMail, display ads, and more. LinkedIn is particularly effective for B2B businesses looking to reach decision-makers and professionals.

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X (Twitter)

X, formerly Twitter offers a range of advertising options, including promoted tweets, promoted accounts, and promoted trends. X is a great platform for businesses looking to engage with their audience in real-time and join relevant conversations.

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TikTok

Music and audio provide the most direct means to establish an emotional bond with your audience. Brands dominate the entire screen, crafting an immersive encounter devoid of any distractions. TikTok can be a powerful platform, not just to create brand awareness, but also for lead generation purposes.

How does paid social
media advertising work?

Paid social media advertising works by targeting specific groups of people based on their demographics, interests, behaviours, and more. Social media platforms use algorithms to match ads to users who are most likely to engage with them. When creating a paid social media campaign, we build a range of granular audiences to ensure ads reach the right people.

Why does it
matter to
your business?

Paid social marketing matters to your business because it allows you to reach your target audience at scale. With social media platforms being used by billions of people every day, it presents a huge opportunity for businesses to reach their target audience and drive results.

Paid social media advertising can help businesses achieve a range of marketing objectives, such as increasing brand awareness, driving traffic, generating leads, and increasing sales.

What does Paid Social Media Advertising actually involve?

Paid social media advertising involves several steps that are crucial for a successful campaign. These include:

1. Targeting: Identifying the right audience is crucial for any social media advertising campaign. Our team will work with you to identify your target audience based on demographics, interests, behaviours, and location.

2. Ad creation: Creating an effective ad that resonates with your audience is essential. Our team will work with you to create ads that are visually appealing, engaging and aligned with your brand messaging.

3. Campaign management: At MountDigital, we believe in data-driven decision-making. We continually monitor and optimise your campaigns to ensure they are performing at their best. This includes adjusting bids, testing ad copy and creative, and refining targeting to improve performance.

4. Reporting: We provide custom real-time reports that detail the performance of your campaigns, including key metrics such as click-through rate, conversion rate, and return on investment (ROI). This allows you to see the impact of your campaigns and make informed decisions about future investments.

Why Choose MountDigital as Your Paid Social Agency in Manchester?

At MountDigital, we pride ourselves on being a data-driven digital marketing agency that delivers measurable results for our clients. Our team of experts have years of experience in paid social media advertising, and we are dedicated to helping businesses achieve their marketing goals.

We believe in a collaborative approach to our work and work closely with our clients to understand their needs and create customised solutions that meet their specific requirements. 

Our team is always up-to-date with the latest trends and best practices in paid social media advertising, and we use cutting-edge tools and technologies to deliver the best results.

Get in touch with us today to find out how our paid social media advertising services can help your business achieve its marketing goals.

"MountDigital are not only a Paid Media agency providing best-in-class digital solutions but they also prioritise data driven insights and creative excellence. The team constantly bring new ideas to the table and act as a natural extension of our team, working towards a common goal. "

Kirsty Jolly,
Head of Marketing at Placefirst