Pay-per-click advertising allows us to advertise directly to those people that are in the market for your products/ services right now. PPC ads are placed within the search results on the major search engines for keywords relevant to you and your business.
Not only are we able to gain visibility or clicks from those targeted users, we build journeys that convert them into highly engaged, valuable customers. The journey for each search term is carefully crafted, tested and analysed daily to ensure every single element is as profitable as possible.
Get in touch with us today to find out how we can use PPC advertising to scale your business.
Pay-per-click (PPC) advertising is a form of digital marketing where advertisers pay each time a user clicks on one of their ads. These ads can appear on search engines, social media platforms, or other websites, and are designed to drive traffic to a specific landing page or website.
PPC advertising allows you to target specific keywords with relevant ads, making it a highly effective form of online advertising. With PPC, you can reach potential customers at the exact moment they are searching for your products or services, making it an excellent way to drive high-quality traffic to your website.
Benefits of PPC.
Immediate Results: Unlike other forms of digital marketing, PPC advertising can deliver immediate results. Once your campaign is set up, your ads can start appearing on search engines and other platforms within hours, driving traffic to your website and generating leads and sales.
Highly Targeted: PPC advertising allows you to target people in the market for your product/ service right now.
Cost-Effective: With PPC advertising, you only pay when someone clicks on your ad. Provided your conversion journey is efficient, this makes PPC a cost-effective way to reach your target audience and generate leads and sales.
Our process.
Research: We start by conducting thorough research to understand your business, target audience, and competitors. This includes keyword research to identify the most relevant and high-value keywords for your campaign.
Strategy: Based on our research, we develop a PPC strategy that aligns with your marketing objectives and budget. This includes crafting an efficient conversion process, optimised ads and highly relevant keywords.
Campaign Management: We continually monitor and optimise your campaigns to ensure they are performing at their best. This includes adjusting bids, testing ad copy and creative, and refining targeting to improve performance.
Reporting: We provide custom real-time reports that detail the performance of your campaigns, including key metrics such as click-through rate, conversion rate, and return on investment (ROI). This allows you to see the impact of your campaigns and make informed decisions about future investments.
Committed to ROI.
We exist to have a significant effect on your bottom line. Far from just leads and sales, our campaigns are built to deliver real profit.
Onsite Optimisation.
Onsite optimisation involves improving the content on your website to make it more appealing to search engines. This includes optimising your website's structure whilst creating keyword-rich content.
Data Driven.
We are driven by data. We wrap each of our core services in comprehensive tracking and analysis. We use the most cutting-edge technologies to analyse every step of the customer journey – from discovery to conversion.
"Running multiple worldwide accounts, MountDigitals data-driven approach to Paid Search has driven a significant uplift in ROI, ensuring both quantity and quality of leads."
